BBC tries to shame Brits into buying TV licence during World Cup matches with QR code prompts

During the World Cup matches, the BBC introduced QR code prompts encouraging viewers to purchase a TV licence by scanning them, which led to the licensing purchase page. This method has sparked discussions about the ethical implications of using major sports events to promote commercial products. The initiative underscores the BBC's ongoing efforts to secure funding for its services, especially as public funding debates continue. For those unfamiliar, the TV licence fee is a mandatory charge in the UK for owning a television set.