Back-to-school spending ‘forecast to reach record highs.’ How big-box stores responded

With back-to-school spending expected to hit all-time highs, consumers are increasingly focused on finding the best deals amid economic uncertainty. Big-box retailers are adapting by offering more discounts, promotions, and exclusive online deals to attract budget-conscious shoppers. This shift not only highlights the impact of economic concerns on consumer behavior but also signals a competitive battle among retailers to secure their share of the growing market. The trend suggests that while spending is up, shoppers are prioritizing value, which could reshape retail strategies for the season.