Babylist built a $750 million registry empire. Now it’s betting on ‘Trump accounts’ for kids

When Babylist’s founder and CEO, Natalie Gordon, was growing up, she wasn’t always excited about opening her Christmas and birthday presents. Every year, members of her family—especially her grandmother—would contribute money to her college fund. Today, she’s grateful they did. “On a personal level, it was really meaningful. The experience shaped how I view long-term gifting,” Gordon says. Now, her baby registry company—which has built a $750-million-a-year business helping parents c...