B&M shoppers go wild for new Jammy Dodgers flavour 'they've got to try'

Shoppers at B&M stores have been excitedly trying out the new Jammie Dodgers flavor, with many declaring it a must-try. This launch taps into the enduring popularity of the classic biscuit, which has seen a resurgence in interest due to nostalgic appeal and social media buzz. The new flavor could potentially boost sales for both B&M and the makers of Jammie Dodgers, as it caters to both long-time fans and new consumers curious about this latest twist on a beloved treat.