Awe, shocks: World Cup is sellers market

The World Cup has become a sellers' market as ticket prices soar, with the requirement to buy tickets in pairs being lifted just 12 hours before the first match. This change has led to skyrocketing prices for even the cheapest seats, with fans and resellers pushing prices to unprecedented levels. This situation highlights the intense demand and commercial opportunities surrounding global sporting events, underscoring how market dynamics can dramatically affect ticket accessibility and pricing. The implications extend beyond just the immediate sale, reflecting broader trends in how major sports events are monetized.