‘Authentic’ American fast food chain reveals very first location of UK site with another ten sites plotted

A POPULAR fast food chain from the US is coming across the pond, with plans for multiple locations in the UK. The iconic eatery has shared plans to open its first British restaurant at a historic market. Mason’s Famous Lobster Rolls has announced the location of its first UK restaurant (stock image) Credit: Mason's Famous Lobster Rolls The popular fast food chain first opened in Maryland in 2014 (stock image) Credit: Google maps Mason’s Famous Lobster Rolls is preparing to enter the UK market, with plans to open a number of locations over the next three years. Hailing from the state of Maryland, the brand operates 45 locations across the US, with further restaurants in Europe. Sign up for the Money newsletter Thank you! Mason’s has earmarked Lamb Street in London’s Spitalfields Market as the first site. While there is no opening date confirmed, the brand said it would be welcoming customers shortly. Between five and 10 restaurants are expected to follow during the next 15 to 18 months. As well as serving up its famous toasted rolls, Mason’s also offers side salads, mac and cheese, and English clam chowder, with the full UK menu and pricing yet to be announced. Italian banker Pietro Funaro came across the brand during a trip to the US in 2023 and now works to help the brand expand internationally, with sites in Milan, Florence, and Venice. Funaro explained that the brand keeps price low by collectively purchasing lobster from the same fisherman and negotiating discounts based on volume. Most read in Money According to the businessman, the chain anticipates the average customer spend will be comparable to that at Five Guys. Mason’s Famous Lobster Rolls was originally founded in 2014 by former restaurant seafood buyer Dan Beck, who spent time with lobster fishermen in Maine to serve up rolls that are “authentic in every respect”. The brand set its sights across the Atlantic after noticing a niche in the market for an affordable lobster-roll chain. Mason’s hopes to reach 40 European restaurants over the next five years. Comment now