Australia’s rival football giants kick off global growth push

Australia's two major football codes, Australian rules football and rugby league, are making bold moves to expand globally. Australian rules football is setting its sights on India, while rugby league aims to grow its fan base in the UK. This strategic push comes ahead of the highly anticipated AFL grand final in Melbourne, signaling a significant shift in the sports' international outreach. These efforts underscore a broader trend of traditional sports seeking new markets to enhance global appeal and financial growth.

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