Australia banned vape ads more than two years ago – so why are they still all over social media?

Despite Australia banning vape advertisements over two years ago, illegal vape promotions continue to flood social media platforms like TikTok, Instagram, and YouTube. Experts argue that these platforms aren't effectively enforcing their own policies, leading to a surge in illegal sales. The ongoing issue highlights a critical lapse in regulation and enforcement, prompting calls for stronger penalties and more robust oversight to protect public health, particularly among younger audiences. This situation underscores the need for tighter controls on social media to prevent the spread of harmful products.