Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World
Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World Luxury watchmakers Audemars Piguet and Swatch have done the unthinkable: unveiling a new, affordable collaboration aimed at younger buyers, with prices ranging from $400 to, of course, $420. Called the "Royal Pop," the affordable handheld watch inspired by pop art is clearly a mass-market move aimed at stimulating the Swiss watch market after muted activity over the last few years, following the massive r...
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