Audemars Piguet Risked Its Rarefied Reputation on a $400 Swatch. Here’s What Happened

Audemars Piguet Risked Its Rarefied Reputation on a $400 Swatch. Here’s What Happened

The Swiss luxury watchmaker’s unlikely partnership launched the colorful Royal Pop collection and a retail frenzy worldwide. CEO Ilaria Resta says the gamble keeps breaking sales records.

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