Asus announces plan to target small businesses with its enterprise laptops

Asus has partnered with Quantum Leap founder Rajiv Talreja to serve as a mentor for the MSME segment in India, focusing on its Expert series of PCs.Asus has announced a long-term partnership with Quantum Leap founder Rajiv Talreja to focus on the MSME segment. (Photo: Asus)Asus India has announced a long-term partnership with Rajiv Talreja, founder of Quantum Leap and Voice of MSMEs, under which he will serve as mentor for the MSME segment. In this role, Talreja will focus on promoting the company’s "Built for Worry-Free Business" promise with Expert series of PCs for small businesses in the country.The collaboration, Asus says, is aimed at helping Indian Micro, Small, and Medium Enterprise (MSME) leaders make better use of business PCs and focus on sustainable growth. According to the company, Rajiv Talreja has trained more than 12 lakh business owners through Quantum Leap’s training and coaching programmes.Before finalising this partnership, Asus states, Talreja and the Quantum Leap team deployed Expert series devices within their own organisation to test the value proposition. Under the arrangement, Talreja will also act as a feedback loop for ASUS while helping MSMEs see technology as an investment rather than an expense.“I’ve said no to every brand that’s approached me over the years, because I value the trust we have gained from business owners over 20 years. ASUS asked a different question,” Rajiv Talreja said in a press release. “Not whether I’d promote them, but whether I’d tell them what MSMEs actually need.” “At Asus, we have shared vision with Rajiv to empower Indian MSMEs to have globally leading capabilities. We jointly believe MSMEs will be a key driver for India’s economic growth," said Dinesh Sharma, Vice President, ASUS Commercial PC Business for India, Sri Lanka and Nepal.Asus says that MSMEs are scaling rapidly. Small businesses today need purpose-built PCs for enterprise workloads to improve productivity and collaboration. But as per Asus, many were not aware of the best options suited for them. Instead, these businesses would often buy non-business laptops through regular and modern retail channels. The company said an independent survey by Talreja’s community pointed to the same need gap that it had identified in its own research.As per Asus, the Expert series addresses this gap, focusing on MSME priorities such as security and performance. The company says the hardware and lifecycle solutions are intended to simplify IT operations, reduce downtime and lower total cost of ownership across hybrid environments, while the partnership with Talreja will help keep the offering aligned with the needs of MSME founders.- EndsPublished By: Armaan AgarwalPublished On: Sep 7, 2026 18:02 IST