Asos investigating after app notification warned customers of ‘hack’

Shares in the FTSE 250 retailer ASOS plummeted by 11% following an alarming notification sent to mobile app users, which falsely claimed there had been a hack and threatened to leak unspecified material. The incident has prompted an investigation by the company to determine the source and impact of the false alert. This scare highlights the growing concern over cybersecurity in e-commerce, underscoring the need for stringent data protection measures to safeguard customer trust and company reputation.