ASOS 'hacked' live —all the latest as customers receive threatening alert

The online shopping giant ASOS has seemingly been hacked today, with customers receiving a threatening notification from the mobile app.The message (titled "ASOS HACKED") was sent on Tuesday morning via a push alert in the ASOS app and security experts have told us that "the potential scope is significant". We've contacted ASOS, but so far it hasn't publicly commented on the issue. You can follow all the latest developments live with us, including the latest advice on what you should do if you're one of the site's 17 million global customers... Potential ASOS hack — the latest news ASOS customers reported receiving a threatening alert on Tuesday morningThe alert was titled 'ASOS Hacked' and linked out to a Telegram chatASOS hasn't yet officially commented on the security issue 2026-10-06T12:25:40.269Z What should you do? Did you get the ASOS 'hacked' notification? If so, there are a few important things that you shouldn't do, including clicking the Telegram link in the message. You should also: Avoid clicking links in any suspicious emailsDo not click links in any suspicious texts or messages Other cybercriminals could try to exploit the hysteria caused by the ASOS notification, so you should be particularly wary of emails telling you your account has been compromised, or asking you to reset your password. It's also wise to be careful about shopping on ASOS until the company comments publicly on the issue, which hasn't happened yet. What did the alert say?Anyone else get the ASOS hacked notification? Any ideas? https://t.co/WZkWta5dekOctober 6, 2026ASOS customers first reported receiving the push alert above on Tuesday morning at around 4.55am ET / 9.55am BST.This coincided with a spike in reports on Downdetector. The message is addressed to ASOS' data protection officer (DPO) and IT team, but was sent to customers.The 'Snowflake' the message refers to is a Software-as-a-Service (SaaS) that organizations use as a dedicated cloud environment to store, process, and analyze data. This is what has concerned security experts, although it's a little early to say whether customer data has been compromised.