ASOS and adidas Originals launch their biggest collaboration yet with first-ever menswear range

ASOS and adidas Originals launch their biggest collaboration yet with first-ever menswear range | Junior Publisher Published July 27, 2026 7:00am I predict this new ASOS x adidas collection will sell out within the day! (Picture: Metro/ASOS/adidas/Getty) Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more If the success of the last ASOS x adidas Originals drop is anything to go by, you’ll want to set your alarms now. Collection 03 disappeared faster than we could add our bank details at checkout, and judging by the new campaign imagery, Collection 04 is set to cause exactly the same level of chaos. Launching exclusively on ASOS from July 29 for ASOS.WORLD members, before rolling out to all shoppers on July 30, the latest adidas Originals x ASOS collection sees the retailer continue its winning streak of taking classic sportswear staples and making them feel genuinely fashion-forward. Think less PE kit, more Riviera-inspired athleisure that looks equally at home on a city break, at brunch, or layered into your autumn wardrobe. We’re totally obsessed with this piece. (Picture: Metro/ASOS/adidas) This fourth womenswear collection feels noticeably more elevated and confident than previous drops. ASOS has reworked adidas Originals’ most recognisable silhouettes through a more fashion-led lens, introducing everything from cinched-waist jumpsuits and oversized windbreakers to funnel-neck jackets, sleeveless track tops and co-ords designed to be mixed, matched and styled beyond heading to and from the gym. Bubble hems, dropped waists and soft volume bring a directional feel, while power shoulders and clean tailoring give several pieces a premium edge. Texture plays a huge role too. Towelling, satin nylon, sheer fabrics and lustrous sateen finishes add depth to the collection, while the palette balances adidas’ signature sporty colour pops with wearable navy, cream and neutral tones. It strikes that sweet spot ASOS does so well – trend-driven without feeling intimidating. The colour of this set has really caught our eye – sad times for our bank balance. (Picture: Metro/ASOS/adidas) Fronting the campaign is boxer, model and humanitarian Ramla Ali, whose effortless combination of strength and style makes her a natural fit for a collection built around confidence and self-expression. Ask Metro Use AI to go deeper into the stories you care about – powered by Metro and trusted publications. But perhaps the biggest headline from this launch isn’t in the womenswear collection at all. For the first time ever, ASOS and adidas Originals are expanding their partnership into menswear, marking a significant milestone for one of fashion’s most successful retail collaborations. Finally! There’s also a men’s collection this time around. (Picture: Metro/ASOS/adidas) The debut menswear collection takes classic adidas Originals sporting codes and gives them a more considered, fashion-focused twist. Tailored track pants, soft checked Firebird tracksuits, rugby shirts, premium knitwear and overshirts blur the line between sportswear and smart-casual dressing, creating the sort of pieces we’ve seen dominating menswear trends over the last few seasons. The earthy palette of browns, tans and neutrals also makes the collection feel particularly relevant as we start thinking about transitional dressing. This is the perfection transitional piece for all seasons. (Picture: Metro/ASOS/adidas) British-Nigerian footballer Noni Madueke leads the campaign, bringing the same blend of sporting credibility and personal style that defines the collection itself. With the previous drops achieving near cult status among ASOS shoppers, expectations are understandably high for Collection 04. But from what we’ve seen so far, this could be the strongest adidas Originals x ASOS offering yet – and with menswear finally joining the party, we wouldn’t be surprised to see pieces sell out within days, or dare we say it outloud and jinx ourselves – minutes. Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below Arrow MORE: The best airport co-ords for women to shop now from H&M, Primark and ASOS Arrow MORE: From ghd to Huawei and Pandora – here’s everything a shopping expert is buying this weekend Arrow MORE: The textured fashion trend taking over M&S, H&M, Primark and Next this summer Puzzles Newsletter Get your favourite puzzles when they are ready to play on the website sent directly to you every day and track your daily streak!