ASICS' Life-Sized Diorama Offered a Window Into a New Human Species

With its founding philosophy, a Sound Mind in a Sound Body, ASICS has stood as an unwavering champion of movement for the mind. Feeding into events and activations, this year on World Mental Health Day, the brand installed a life-sized diorama in Paris showing its commitment to tackling issues humanity faces today. Boxed in a see-through case, the diorama centered on a realistic human model, sitting in a familiar position in front of screens, immobile and hunched over. From a global study statin...