As Hollywood leans into AI, the battle is over likeness and who gets paid

As Hollywood leans into AI, the battle is over likeness and who gets paid

When Brian Grazer has an idea for a movie, he now starts with a chatbot. The co-founder of Imagine Entertainment — the company behind “A Beautiful Mind,” “Apollo 13” and “Liar Liar” — said he sits down with Anthropic’s AI assistant, Claude, to rough out a story before handing it to a writer.

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