As AI slop floods feeds, luxury brands are going all in on handmade ads

In the age of AI, handmade work is becoming radical (and chic), and consumers are taking notice. Prada’s new holiday campaign, Drawing Prada, celebrates craft and process, earning praise on social media for its use of handmade animation. The campaign transports the actors Chen Haoyu, Luther Ford, Kelvin Harrison Jr., Maya Hawke, and Sadie Sink into a fairy tale–like animated forest, complete with a cozy cabin and charming woodland creatures. In one scene, Harrison Jr. walks throug...