Are you solving the wrong problem?

I cut my teeth getting grounded in principles of design thinking when I launched a strategic design MBA during my university teaching years. Design thinking is essentially a problem-solving process that is 50% qualitative research and 50% the application of design principles such as visualizing data and prototyping. In the design thinking world, we are well aware that 80% of the problem-solving process is grounded in making sure you even ask the right question . . . before you go running down th...