Are brands overreacting to manufactured outrage? | In Focus Podcast

Last week, jewellery brand Giva withdrew an advertisement it made for Raksha Bandhan after netizens criticised actress Kriti Sanon’s outfit as too revealing for a traditional festival. The incident is the latest in a series of brands backtracking on their advertisements following backlash that is often religiously or communally charged.Given India’s current socio-political climate, are brands overreacting to manufactured outrage? Here, we discuss the question.Guest: Mitushi Sharma and Santosh DesaiHost: Sonikka LoganathanProducer: Jude WestonRead excerpts from the conversationFor more episode of In Focus: Published - September 03, 2026 07:42 pm IST