Apples iPhone Ultra will be double the price of the iPhone 17 Pro Max, report claims

The upcoming iPhone Ultra is reportedly set to be double the price of the iPhone 17 Pro Max, which could shake up the market given Apple's loyal customer base. Analysts suggest the high price won't deter demand, predicting it'll still sell out rapidly due to the brand's prestige and the premium features expected in this model. This move could signal a shift in Apple's pricing strategy, potentially setting a new standard for flagship smartphones.

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