Apple's iPhone Duo has X asking if you need two jobs to afford it. Memes galore

Apple unveiled its first foldable phone, the iPhone Duo, at its 'Surprise and shine' event. The internet instantly started a meme-fest because of the hefty price tag.Apple lauched the new iPhones and the internet followed with memes. (Photos: @msiziworld/X)There is a very specific ritual to an Apple launch: unveil the phone, reveal the price, watch the internet lose its mind. The mega event in California’s Cupertino followed the tradition almost perfectly. Apple introduced its first foldable, the iPhone Duo, along with the iPhone 18 Pro and Pro Max, and the memes arrived soon after.The Surprise and Shine event had all the usual Apple ingredients — a packed Apple Park, cameras everywhere and tech creators such as Marques Brownlee and iShowSpeed in attendance. But once the shiny new phones came out, the internet quickly moved from “Wow” to “How much?” and then, inevitably, to memes.When Apple drops a phone, wallets take the hitThe iPhone 18 Pro starts at Rs 1,64,900, while the iPhone 18 Pro Max starts at Rs 1,79,900. The real wallet workout, however, comes with the iPhone Duo, which is priced at Rs 2,99,900 in India.At nearly Rs 3 lakh, the foldable instantly brought back one of the internet’s oldest Apple traditions — kidney jokes. Users wasted little time turning the price tags into memes, because apparently no Apple launch is complete without someone calculating the cost of an organ. And that’s not all. X users had their own theory about the name, suggesting Duo means you need two jobs to afford one.New iPhone, same meme material?The price was only half the fun. Social media users also had plenty to say about the iPhone 18 Pro’s design, with many comparing it to the previous-generation iPhone 17 Pro. Some memes used the iconic Shah Rukh Khan makeover from Rab Ne Bana Di Jodi to joke about the supposedly dramatic upgrade. Others turned to the Spider-Man pointing meme to show just how similar users felt the two Pro models looked.The launch venue may have looked like Apple’s version of Christmas morning, but online, the celebrations came with a healthy dose of roasting.- EndsPublished By: Srimoyee ChowdhuryPublished On: Sep 10, 2026 08:23 IST