Apple's first smart home device, the HomeView, is here

Apple's first smart home device, the HomeView, is here Apple has unveiled HomeView. Apple Apple has officially entered into a new product category: the smart home.The company on Tuesday announced the HomeView, a new AI-powered hub designed to reside in your home and control your connected home accessories. The device consists of a 7-inch Liquid Retina display that sits atop a domed speaker base and works with Siri AI. The device can be placed on a tabletop, and a separate model can be mounted to the wall."Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing, said in a statement.The product, he said, "recognizes your face to shift from a household screen to your own experience, fills the room with incredible sound, keeps you connected to the people who matter most with FaceTime, and makes it easy to control your smart home."HomeView can recognize up to six people and surface personal content for the user in front of it, such as messages, calendar information, and apps.It draws on "personal context from your iPhone to help you find what you need and get more done, all while keeping everyone's information private and secure," Joswiak said.The device is priced at $299, with preorders opening Tuesday ahead of a November 13 launch. HomeView is priced at $299. Apple Part of Apple's new smart home lineupHomeView anchors Apple Home Collection, a new lineup of smart home cameras, thermostats, and a lock that Apple developed in collaboration with LG Electronics and Schneider Electric.As a smart home dashboard, the device can display camera feeds, adjust thermostats and lights, lock doors, and close blinds using touchscreen or voice commands. Apple said it can livestream up to nine video feeds at once."With a supported iCloud+ subscription, HomeView works with compatible cameras to deliver intelligent, end-to-end encrypted recognition of people, familiar faces, pets, packages, and vehicles, notifying the household the moment someone arrives at the front door," Apple said.HomeView marks the second major new device announced under new Apple CEO John Ternus, who took over for Tim Cook in September ahead of the company's iPhone event. At that event, Ternus also unveiled the first folding smartphone, the iPhone Duo, which begins preorders later this week.Apple has long supported the smart home ecosystem with its HomeKit standard that third-party device makers could choose to use to help their devices more seamlessly integrate with the iPhone. The HomeView underscores that Apple views the smart home market as one worth competing in with its own hardware.If the new device takes off, a consumer moving outside the Apple ecosystem — or "breaking up with Apple" for Amazon or Samsung or Google or another rival — becomes a harder decision. Apple is famous for deeply integrated software and hardware.This is a developing story… Read next Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Steven Tweedie is a Deputy Executive Editor at Business Insider. He launched the Business News desk in early 2020 and helped grow it into the Trending and Tech News desk, a fast-paced reporting powerhouse that tackles the biggest business and tech stories of the day in an approachable way. He now oversees the Business News desk, Corporate team, and Weekend desk. He works out of the New York newsroom and helps train fellows and new hires at all experience levels in addition to his daily editing duties.He began his career covering app startups and gadgets on the Technology desk at BI. His past reporting and scoops have been cited or syndicated by publications including the WSJ, Associated Press, CNN, Bloomberg, The Guardian, and Forbes. He attended the University of Michigan, where he studied economics and writing, and now lives in Astoria.Have a news tip? Email Steven from a non-work email at stweedie@businessinsider.comFollow him on X and Threads for the latest. Natalie is a senior reporter on Business Insider's Business News team covering the AI and data center boom.She was previously on BI's Legal Affairs team, where she handled major cases coming out of state and federal court, as well as bankruptcy. Her coverage often focused on stories at the intersection of law, business, politics, and technology. Natalie has covered Donald Trump’s criminal and civil cases, the wave of lawsuits against the second Trump administration, the indictment and criminal trial of Sean “Diddy” Combs, the shooting death of UnitedHealthcare CEO Brian Thompson, and the legal battles facing Elon Musk and his companies. Natalie came to Business Insider in June 2021 as a breaking news reporter, focusing on the most interesting angles on the day's trending news. Natalie largely drove BI’s coverage around the fatal “Rust” shooting involving Alec Baldwin and the disappearance and murder of Gabby Petito.Prior to joining BI, Natalie worked for the New York Post, the New York Daily News, and The Brooklyn Paper. She has an extensive background covering crime and courts. During her more than 12-year journalism career, she did a stint covering the police beat out of the New York Police Department's headquarters. Natalie, a Brooklyn native, graduated from Brooklyn College in 2012 with a degree in journalism. Apple Smart Home Siri More iPhone