Apple unveils iPhone 18 Pro with 45 HOUR battery life & stunning new colour in blockbuster launch

APPLE has unveiled the brand new iPhone 18 Pro, its most powerful mobile ever with 45 HOURS of battery life and a tempting new colour option. The gadget is now available in Glacier and Burgundy colour options – new additions to Apple’s line-up. The iPhone 18 Pro is official, and comes in a new Burgundy colour option Credit: Apple The gadget has an improved camera system Credit: Apple Apple’s chief successor to last year’s batch of mobiles is the new iPhone 18 Pro. Like before, it comes in two versions: a regular Pro model, and a slightly larger Pro Max version. Sign up for the Tech newsletter Thank you! The back of the phone has also changed to feature a more smooth finish. On last year’s model, the rear pane of the phone had a large cut-out area with a slightly different colour. Powering the iPhone 18 Pro is Apple’s new and speedy A20 Pro chip. It’s a brand new processor that should deliver more performance and better battery efficiency versus older chips. And, importantly, Apple is talking it up as having powerful AI chops. Apple is using three cameras on the back of the phone again this year. Most read in Tech And once again, they’ll sit on a raised, phone-wide plateau that sets the Pro apart from cheaper models. The three lenses on offer are, once again, wide, ultra-wide, and telephoto. And battery life also looks strong this year, with Apple boasting a mammoth 36 hours of video playback on the iPhone 18 Pro, or 45 hours on the iPhone 18 Pro Max. Apple’s new mobiles run on the latest iOS 27 software, which isn’t out for general release yet. It was unveiled back in June at Apple’s annual WWDC event, and likely arrives for the public early next week. The biggest improvement comes to Siri, bringing the long-waited AI upgrade that transforms her into a super-powerful assistant. You can now extend and even re-frame photos that you’ve already taken using AI. And parental controls have received a major overhaul that gives you much broader powers to limit what your youngster can do with their iPhone. As well as that, iOS 27 also makes the iPhone run faster generally, with some clever tweaks boosting app launch times, AirDrop transfer speeds, and even how quickly photos load after you’ve snapped them. iCloud Shared Albums now support full-resolution photos – although they now take up iCloud Storage space, closing a longstanding loophole. And the Health app adds support for perimenopause and menopause in the Cycle Tracking feature. The big reveal took place at Apple’s special Surprise and Shine event in Cupertino, California today. Apple hosts this iPhone launch event annually in the Steve Jobs Theatre at its Apple Park campus. It’s an important time for Apple for several reasons. Firstly, we’re fast-approaching the 20-year anniversary of the original iPhone launch in 2007. And secondly, this event is the first hosted by brand new Apple chief John Ternus. John took over from long-time CEO Tim Cook on September 1. It marks a major shift for Apple, given that Tim had been hand-picked for the role by Steve Jobs before the founder died from pancreatic cancer in 2011. Apple’s September 2026 event is titled ‘Surprise and Shine’ Credit: Apple New Apple chief John Ternus took over from Tim Cook on September 1 Credit: AFP Former Apple chief Tim Cook hosted last year’s iPhone 17 launch – but has since handed over the reins to former hardware boss John Ternus Credit: EPA Tim led Apple to phenomenal heights, taking the company to a valuation of $5 trillion earlier this year. He remains employed by Apple, stepping away from daily operations but continuing as Executive Chairman. The former boss appeared briefly in an opening sequence for the event, but Ternus hosted the bulk of the keynote. IPHONE SCREEN SIZES – A JOURNEY THROUGH TIME Here's how iPhone screen sizes have changed over the years – as measured in inches diagonally from corner to corner... iPhone (2007) – 3.5 inches iPhone 3G (2008) – 3.5 inches iPhone 3GS (2009) – 3.5 inches iPhone 4 (2010) – 3.5 inches iPhone 4S (2011) – 3.5 inches iPhone 5 (2012) – 4 inches iPhone 5S (2013) – 4 inches iPhone 5C (2013) – 4 inches iPhone 6 (2014) – 4.7 inches iPhone 6+ (2014) – 5.5 inches iPhone 6S (2015) – 4.7 inches iPhone 6S+ (2015) – 5.5 inches iPhone SE (2016) – 4 inches iPhone 7 (2016) – 4.7 inches iPhone 7+ (2016) – 5.5 inches iPhone 8 (2017) – 4.7 inches iPhone 8+ (2017) – 5.5 inches iPhone X (2017) – 5.8 inches iPhone XS (2018) – 5.8 inches iPhone XR (2018) – 6.1 inches iPhone XS Max (2018) – 6.5 inches iPhone 11 (2019) – 6.1 inches iPhone 11 Pro (2019) – 5.8 inches iPhone 11 Pro Max (2019) – 6.5 inches iPhone SE 2nd gen (2020) – 4.7 inches iPhone 12 Mini (2020) – 5.4 inches iPhone 12 (2020) – 6.1 inches iPhone 12 Pro (2020) – 6.1 inches iPhone 12 Pro Max (2020) – 6.7 inches iPhone 13 Mini (2021) – 5.4 inches iPhone 13 (2021) – 6.1 inches iPhone 13 Pro (2021) – 6.1 inches iPhone 13 Pro Max (2021) – 6.7 inches iPhone SE 3rd gen (2022) – 4.7 inches iPhone 14 (2022) – 6.1 inches iPhone 14 Plus (2022) – 6.7 inches iPhone 14 Pro (2022) – 6.1 inches iPhone 14 Pro Max (2022) – 6.7 inches iPhone 15 (2023) – 6.1 inches iPhone 15 Plus (2023) – 6.7 inches iPhone 15 Pro (2023) – 6.1 inches iPhone 15 Pro Max (2023) – 6.7 inches iPhone 16 (2024) – 6.1 inches iPhone 16 Plus (2024) – 6.7 inches iPhone 16 Pro (2024) – 6.3 inches iPhone 16 Pro Max (2024) – 6.9 inches iPhone 16e (2025) – 6.1 inches iPhone 17 (2025) – 6.3 inches iPhone Air (2025) – 6.5 inches iPhone 17 Pro (2025) – 6.3 inches iPhone 17 Pro Max (2025) – 6.9 inches iPhone 17e (2026) – 6.1 inches More to follow… For the latest news on this story keep checking back at The Sun Online Thesun.co.uk is your go-to destination for the best celebrity news, real-life stories, jaw-dropping pictures and must-see video. 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