Apple TV 4K is Now Even More Expensive, 128GB Model Priced at $299

The new Apple TV 4K announced today is even more expensive than the previous model, with U.S. pricing set at $299. The new Apple TV 4K only has a single configuration available with 128GB of storage, Wi-Fi 7, and an Ethernet port. The previous model had two separate configurations that were most recently priced at $199 and $249 in the U.S. following an earlier price increase. All in all, the Apple TV 4K's starting price has now gone from $129 to $299 this year. Popular StoriesNew Apple TV 4K LeakedFriday September 25, 2026 8:16 am PDT by Joe RossignolMacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its...New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just LeakedSunday October 11, 2026 12:56 pm PDT by Joe RossignolJust two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...