Apple to launch ‘Upgrade’ device leasing program to spur sales: report
AI Summary
Apple is set to roll out a new device leasing program called "Apple Upgrade" on July 28 in the US, aiming to drive sales by offering customers an alternative to outright purchases. This move comes as Apple has recently increased prices for many of its devices, like iPads and MacBooks, due to rising costs for memory and storage. By providing a leasing option, Apple hopes to attract more customers who prefer flexible payment plans over paying full price upfront, potentially boosting its market reach and revenue.
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