Apple Stores Have a New 'Hello' Easter Egg, Here's Why

Starting today, many if not all Apple Stores around the world have received a new "hello" decoration somewhere in the store for the purposes of testing iPhone camera zoom. Like the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8× optical zoom. Popular StoriesApple Store Down Ahead of iPhone 18 Pro Pre-OrdersFriday September 11, 2026 11:30 pm PDT by Tim HardwickApple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12. "We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, ...Apple Store Down Ahead of 'Surprise and Shine' iPhone 18 Pro EventWednesday September 9, 2026 4:20 am PDT by Tim HardwickApple's online storefront has gone down ahead of the "Surprise and Shine" Apple event taking place later today, where several new products are expected to be announced. Apple is expected to announce new iPhone 18 Pro models and its all-new foldable iPhone Duo, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The company could also announce the release dates of its next...Apple's Newest Store Features Three Design ChangesMonday September 14, 2026 1:23 pm PDT by Joe RossignolApple Victoria Gardens in Rancho Cucamonga, California reopened on Saturday with three key design changes, which will continue to roll out to other new and renovated stores. MacRumors reader Katelyn H. attended the grand reopening and shared some photos of the renovations on LinkedIn. The store now has a Genius Bar again instead of a Video Wall, plus dedicated Apple Pickup and Today at Apple...