Apple sets October Pro and Tell special event in Los Angeles: What we know so far

Hmm, what could the "Pro" in "Pro and Tell" possibly be referring to? By Timothy Beck Werth Timothy Beck Werth Tech Editor Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl. Read Full Bio on October 19, 2026 Share on Facebook Share on Twitter Share on Flipboard Credit: Apple Rumors have been swirling for weeks about a late-October Apple hardware launch event, and on Monday, the company made it official. Apple will be hosting a "Pro and Tell" event on Thursday, Oct. 28 at 10 a.m. PT in Los Angeles.Journalists and creators are sharing invitations to the upcoming Apple event, where the company is widely expected to unveil its first-ever touchscreen and OLED MacBook Pro devices. The event isn't listed on the company's official events page, but it will likely be livestreamed.The company has been busy since new CEO John Ternus took over on Sept. 1. Following the iPhone 18 Pro and iPhone Duo launch event in September, the company hosted a "Welcome Home" event in early October to announce the Apple HomeView smart display, as well as an entire line of new smart home products. The new MacBook Pro is typically released during this time of year, but the company is also rumored to be working on an update to the iPad Mini. Mashable Light Speed Want to learn more about getting the best out of your tech? Sign up for Mashable's Top Stories and Deals newsletters or get Mashable push alerts today. Bloomberg editor Mark Gurman, the source of most Apple hardware scoops, has reported that Apple will soon announce a new iPad Mini, also with an OLED display. The new devices could be quite expensive, given the flood of price increases consumers have faced in 2026, thanks to the global memory crisis. This Tweet is currently unavailable. It might be loading or has been removed. Gurman reports that the new iPad Mini could cost $799, a $200 increase over its predecessor. Apple recently raised the price of the M5 MacBook Pro to $1,999, and a touchscreen and OLED MacBook Pro with a new chip would almost certainly cost more. We'll know for sure on Oct. 28, when Apple hosts journalists and creators in Los Angeles for the "Pro and Tell" launch event.Want more tech and digital culture news delivered to your inbox daily or sent straight to your device? Sign up for Mashable's Top Stories newsletter or get Mashable push alerts today. Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He's currently working on his second novel, a science-fiction book.