Apple set to make first big change to iPhones for years

Kalley HuangNew York Times·8 Sep, 2026 10:07 PM5 mins to readProducts at an Apple Store in New York City on July 29, 2026. Apple is expected to introduce its most significant change to the iPhone’s design at its annual product event in California on Thursday. Photo / Lexi Parra, The New York TimesThursday’s widely anticipated product launch will be a test of whether John Ternus, who took over as Apple’s CEO last week, can breathe new life into the company’s products and the splashy events that announce them. The iPhone has not changed much since Apple introduced it in 2007. Whether it