Apple marks the return of MLS with new Apple Maps guides, Apple Music playlists, more

As Major League Soccer makes its comeback following the 2026 World Cup, Apple is stepping up with a range of new features to enhance the fan experience. Fans can now access comprehensive guides in Apple Maps to navigate stadiums, while curated Apple Music playlists are designed to get them pumped for the games. Additionally, integration with Apple Fitness+ suggests tailored workouts that align with the soccer season, showing Apple's commitment to providing a holistic sports-watching experience. This move not only boosts engagement for both MLS and Apple but also highlights the growing trend of tech companies enhancing sports fan experiences.