Apple is reportedly working on a Whoop-like fitness tracker

Skip to main contentThe screenless fitness tracker is still in an early stage of development, according to Bloomberg.The screenless fitness tracker is still in an early stage of development, according to Bloomberg.by Sep 22, 2026, 5:04 PM UTCEmma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.Apple is working on a new fitness tracker with a screenless design, similar to the one made by Whoop, according to a report from Bloomberg. A prototype of the device reportedly has “a thin fabric band with a sensor-equipped computing module.”The device is in an early stage of development and likely wouldn’t arrive before 2028 if Apple decides to release it, Bloomberg reports. In addition to Whoop’s lineup of 5.0 bands, the company also sells MG — or “medical grade” — variants with a built-in EKG feature. The bands are designed to be worn continuously, as they offer more than 14 days of battery life.As pointed out by Bloomberg, Apple has added several features already offered by Whoop to its new Apple Watch Series 12, including continuous heart rate tracking. Apple’s Health app also now has a “readiness score” used by Fitbit, Oura, and Whoop, which is supposed to tell you how “ready” you are to work out based on several factors, along with an estimate of your biological age.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Emma RothThe Verge DailyA free daily digest of the news that matters most.