Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes

Apple laid off a "handful" of Apple Fitness+ employees last week, according to Bloomberg's Mark Gurman. "This is widely seen within the Fitness+ organization as the beginning of more drastic cost-cutting measures and other major changes to the service in the months and years ahead," he said. Popular StoriesNew Apple Watch Series 12 and Apple Watch Ultra 4 Features RevealedBloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. ...All New iPhone 18 Pro and 'iPhone Duo' Colors LeakedWednesday September 9, 2026 8:47 am PDT by Joe RossignolAhead of Apple's annual iPhone event at 10 a.m. Pacific Time today, Bloomberg's Mark Gurman has leaked all of the color options for the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone named the iPhone Duo. iPhone 18 Pro and iPhone 18 Pro Max color options:Black Light Blue Burgundy Silver Burgundy has also been described as Dark Red or Dark Cherry. iPhone Duo...Foldable iPhone Duo Will Start at $2,000, Won't Launch Until at Least OctoberTuesday September 8, 2026 9:45 pm PDT by Eric SlivkaFollowing some recent speculation that Apple could release its foldable phone under the "iPhone Duo" name, it appears that will indeed be the case, according to Bloomberg's Mark Gurman. For months now, the foldable iPhone has generally been referred to as the "iPhone Ultra," even internally, but Apple is apparently going in a different direction for the official name, emphasizing the...