Apple Explains Why Chrome Users Should 'Switch to Safari'

Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance for certain tasks, privacy features, and less battery life consumption. Apple has shared two related YouTube videos that promote Safari's Intelligent Tracking Prevention and Distraction Control features. Head to the "Switch to Safari" page to learn more. The videos are embedded below. Popular StoriesApple Teams Up With ROSÉ for iPhone 18 Pro Camera AdFriday September 18, 2026 9:36 am PDT by Juli CloverApple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro. Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for...New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just LeakedSunday October 11, 2026 12:56 pm PDT by Joe RossignolJust two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...Apple Product Launch Announced for October 13: 'Welcome Home'Thursday October 8, 2026 9:04 am PDT by Juli CloverApple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini. Subscribe to the MacRumors YouTube channel for more videos. The home hub is an all-new device that's like a cross between an iPad and...