Apple Discontinues iPhone 17 Pro and iPhone 17 Pro Max

Following the announcement of the iPhone 18 Pro models today, Apple discontinued the iPhone 17 Pro and ‌iPhone 17 Pro Max. Apple usually retires its Pro models with the release of their successors, and this year that's no different. Both the ‌iPhone 17 Pro and ‌iPhone 17 Pro Max are no longer available on Apple's online store. The ‌iPhone 17‌ Pro and ‌iPhone 17‌ Pro Max were introduced in September 2025, at Apple's "Awe dropping" event and released later the same month. Both models are powered by the A19 Pro chip and feature triple-array rear camera systems, all of which have 48-megapixel lenses, with one being a 48-megapixel Telephoto camera offering 4x optical zoom and up to 8x optical-quality zoom. There's also a 18-megapixel Center Stage front camera. These models replaced the titanium frame of the iPhone 16 Pro models with a new aluminum unibody design incorporating an Apple-designed vapor chamber for improved thermal performance, while retaining 6.3-inch and 6.9-inch display sizes. The ‌iPhone 17‌ Pro launched at $1,099, while the ‌iPhone 17‌ Pro Max started at $1,199 in the United States. With the discontinuation of the ‌iPhone 17 Pro and Pro Max, Apple's lineup now centers on their successor models, with the ‌iPhone 18 Pro starting at $1,199, and the iPhone 18 Pro Max starting at $1,299. For the first time, a 2TB storage capacity is available on the smaller model. Apple today also unveiled the iPhone Duo, its first foldable iPhone, which starts at $1,999 for 256GB, with storage options going up to 2TB. Elsewhere today, Apple has raised the prices of the iPhone 16, iPhone 17, iPhone Air, and iPhone 17e on its online store. Popular StoriesApple Event Announced for September 9: 'Surprise and Shine'Wednesday August 26, 2026 9:02 am PDT by Juli CloverApple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. The event will begin at 10:00 a.m. Pacific Time, with select members of the media invited to attend. Subscribe to the MacRumors YouTube channel for more videos. The September 2026 iPhone event will see Apple announce the iPhone 18 Pro, the iPhone 18 Pro Max, and the ...iPhone 18 Pro Event Could Hit Apple Shares, KeyBanc WarnsApple's September 9 iPhone announcement event could become a negative catalyst for the stock, KeyBanc Capital Markets warns. In a research note seen by Investing.com, KeyBanc said the event could motivate investors to weigh pricing decisions against the impact of higher costs on demand and margins. KeyBanc added that Apple faces a choice to either raise prices broadly to offset gross...Apple's iPhone Event Tagline is Different in Every CountryWednesday August 26, 2026 4:41 pm PDT by Juli CloverApple today announced it will hold its annual iPhone-centric event on Wednesday, September 9 at 10 a.m. Pacific Time. In the U.S. and several other countries, Apple used "Surprise and Shine" as its tagline for the event, but in other countries, the tagline isn't a literal translation. Here are the different taglines Apple is using on its regional websites. U.S., UK, NZ, Australia,...