Apple Announces iPhone 18 Pro and iPhone 18 Pro Max

Apple's 'Surprise and Shine' iPhone Event: Follow along with our live blog.Apple today unveiled the iPhone 18 Pro and iPhone 18 Pro Max, which look very similar to the iPhone 17 Pro models but have several upgrades. iPhone 18 Pro still has a 6.3-inch display, while the iPhone 18 Pro Max sticks with a 6.9-inch display. As was widely rumored, both devices have a smaller Dynamic Island that can show up to three Live Activities at once. The devices are equipped with the A20 Pro chip and feature longer battery life. Apple says the iPhone 18 Pro matches the battery life of the iPhone 17 Pro Max with up to 24 hours of typical usage per full charge, while the iPhone 18 Pro Max has the biggest generational leap in battery life ever with up to 30 hours of usage per charge. Apple says the iPhone 18 Pro can charge to 50% in just 15 minutes. A20 Pro has a 6-core GPU, a 7-core GPU, and a 32-core Neural Engine. Apple says sustained performance is up to 40% faster compared to the A19 Pro chip. The vapor chamber cooling system is three times as large in the iPhone 18 Pro models as it is in the iPhone 17 Pro models for improved thermal management. The main 48-megapixel Fusion camera on both the iPhone 18 Pro and iPhone 18 Pro Max has variable aperture, allowing for greater control of depth of field. In a darker environment, for example, the lens opens wider to let in more light. iPhone 18 Pro color options include Black, Silver, Glacier, and Burgundy. The rear aluminum and Ceramic Shield glass area are now more color matched. In the U.S., the iPhone 18 Pro starts at $1,199, and the iPhone 18 Pro Max starts at $1,299. For the first time, a 2TB storage capacity is available. Pre-orders begin Saturday, September 12, ahead of a launch on Friday, September 18. Popular StoriesiPhone 18 Pro Prices Estimated Ahead of September 9 Apple EventThursday September 3, 2026 3:41 am PDT by Tim HardwickLess than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce estimated the prices of the devices based on the latest hardware cost environment. TrendForce's price estimates compared to last year's models look like this: Model Starting Price Model Starting Price Change iPhone 17 Pro $1,099 iPhone 18 Pro $1,24...iPhone 18 Pro: Nine Reasons Not to Upgrade This YearMonday September 7, 2026 5:01 am PDT by Tim HardwickApple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone. If you're thinking of...Apple Event: Six New Products to Expect on September 9Thursday August 27, 2026 8:00 am PDT by Joe RossignolApple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more. Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without...