APAC Screen Economy Set To Be Worth $200BN By 2031 With Monetization Gains Moving Towards Retail – APOS

The Asia Pacific screen economy is projected to balloon from its current $179 billion to a staggering $200 billion by 2031, according to Media Partners Asia CEO Vivek Couto. The shift in future monetization gains towards retail media and commerce, rather than traditional advertising and subscription, highlights a major industry transformation. This shift could revolutionize how content is consumed and monetized, signaling a broader trend in digital commerce integration within media. It's a significant development that underscores the evolving landscape of digital content consumption and its economic implications.