Announcing the Skift Live Tourism Summit 2026: The Business of the Live Economy

The Skift Live Tourism Summit 2026 is set to explore how events like concerts and festivals are reshaping travel trends in a lasting way. Currently, many operators still view these events as temporary occurrences, but this summit, backed by Live Nation, aims to teach them to integrate these live experiences into their long-term strategies. Understanding this shift is crucial as it highlights the evolving nature of the tourism industry, suggesting a future where travel is increasingly event-driven. This summit could be a pivotal moment for businesses to adapt and thrive in this new landscape.