Anker is combining its Eufy, Soundcore, and brands into two ‘Anker’ groups

At IFA 2026, Anker is not only unveiling a bunch of new products, but also announcing that it is merging all of its core brands into one – sort of – with Eufy, Soundcore, and others going away. Existing Anker products are sold under the Anker, Soundcore, Eufy, EufyMake, and Solix brands. It can be a bit confusing, especially when these brands overlap here and there. But, now, everything is merging under a single “Anker” name, but with two groups. “Anker for You” will handle things like charging, audio, personal health, and “creative tools,” while “Anker for Home” will cover security, robotics, and home energy. Anker says this change will happen gradually as new products are released, with existing products also moving over to the new branding in time. This also comes as the first Anker retail store is opening this weekend in Berlin. Notably, some products will have both “Anker” and other older brand names together. At IFA, Anker has a host of new products being announced. “Anker for You” launches include: Anker Soundcore AeroClip 2 Pro & AeroClip 2 open-ear earbuds Space 2 Pro over-ear headphones with up to 60-hour battery life Liberty Buds 2 Sleep 4 & Sleep 4 Pro sleep earbuds with PPG, heart rate, and HRV tracking SleepLab & SleepLab Pro sleep speaker with nightlight, radar-based sleep tracking MagGo Power Bank 2 Pro Qi2 25W battery bank with active cooling, 10,000 mAh Anker Laptop Charger Pro which recognizes your laptop model for best battery health Anker MagStand Charging Station with Qi2 25W pad, retractable USB-C cable, and another USB-C port. “Anker for Home” launches include: Anker MindBase local AI hub for smart home devices Anker Eufy TrackLight Cam S1 with auto-tracking light and 4K telephoto camera Video Doorbell S4 with 180-degree panoramic view Anker Eufy Robot Vacuum Omni E35 with lower noise, self-cleaning roller mop, 35,000 Pa suction Robot Lawn Mower S2 Max with upgraded slope, up to 15k square meter coverage, May 2027 launch in Europe More from IFA 2026: Xiaomi 18 Fold officially revealed with wide design like Galaxy Z Fold 8, launches next week Belkin says its new ‘BoostSolid’ Qi2 batteries last 3x longer than your other magnetic power banks Philips Hue adds HDMI-free Sync and new 4K Box, Nanoleaf integration, and more app upgrades Follow Ben: Twitter/X, Threads, Bluesky, and Instagram FTC: We use income earning auto affiliate links. More.