An AI overhaul at Macy’s is fueling the 168-year-old retailer’s turnaround

Macy's is leveraging advanced AI technologies to revitalize its operations and boost sales, marking a significant shift for the 168-year-old retailer. The deployment includes a virtual try-on assistant that significantly increases customer spending, and machine learning tools that enhance demand forecasting and management training. This strategic overhaul could help Macy's regain its competitive edge and drive a much-needed turnaround in a highly competitive retail environment.