American Crew‘s Finals Celebration at Hypebeast Cup Had Elite Cuts, Customization and Trivia

To commemorate the Hypebeast Cup Finals weekend, Hypebeast and American Crew reunited for their high-energy second activation, bringing together the worlds of grooming, soccer culture, and custom streetwear. Building on the momentum of their initial collab, the evening served as an immersive hub for fans looking to catch World Cup matches while soaking in an elevated, community-centric atmosphere.Grooming took center stage with renowned barber Richard “Rich the Barber” Mendoza on-site, offering...