American clothing chain opens its biggest store in the WORLD on famous UK high street

A POPULAR American clothing chain is set to open its biggest store in the world on a famous UK high street. Skims, the lingerie and shapewear brand owned by Kim Kardashian, has officially opened its standalone store in Regent’s Street, London. SKIMS’ boutique is located at 245-247 Regent Street, neighbouring the Apple store, marking another major step in the brand’s growing presence within the UK retail landscape. Credit: Skims The brand is owned by reality star and multi-millionaire Kim Kardashian It has taken over 245-247 Regent Street, the former site of Ted Baker, which collapsed in 2024 and has signed a 10-year lease with landlords The Crown Estate. The street, which intersects with Oxford Street at Oxford Circus, is home to a number of designer brands including Burberry and Canada Goose. Sign up for the Money newsletter Thank you! Set across 12,000 sq ft, the store is the biggest the brand has opened to date. The store also has concessions in Selfridges, a flagship store in New York and numerous locations scattered around the USA. Kim K founded the brand, which is worth over £3billion back in 2019 with the help of British entrepreneurs Emma and Jens Grede. Shoppers keen to head to the store can expect to pay up to £146 for a thong bodysuit or £18 for a pair of knickers. It comes as new life is being breathed into the iconic shopping district. IKEA finally opened its new store at the former Topshop store in May last year. Most read in Money Meanwhile, M&S recently opened the doors of its transformed flagship store last week. The 100,000 square-foot space “offers the very best of M&S food, fashion, home, and beauty over four floors”. Comment now