Amazon’s Rapid Delivery Push Triggers $15 Billion Rout for Eternal, Swiggy

The aggressive delivery strategies of Amazon and Flipkart are shaking up the Indian food delivery market, which was previously dominated by Eternal Ltd. and Swiggy Ltd. The new competition from these e-commerce giants has led to a significant financial hit for Eternal and Swiggy, with a reported $15 billion rout. This shift signifies a major competitive battle that could reshape the logistics and delivery landscape in India, potentially pushing for better services and pricing but also intensifying the challenges for existing players.