Amazon quietly hikes prices on Kindles, Echo speakers, Fire TV sticks, and eero routers: See the full list

RAMageddon has struck again. By Haley Henschel Haley Henschel Senior Shopping Reporter Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons. Read Full Bio and Christina Buff Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl. Read Full Bio on August 24, 2026 Share on Facebook Share on Twitter Share on Flipboard All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Credit: Mashable Photo Composite / Amazon Honestly, we should've seen it coming. But Amazon jacking up the cost of many of our favorite tech gadgets over the weekend has truly left us flabbergasted. The retail giant just increased prices across its hardware range by as much as 60 percent, as first reported by Fortune on Aug. 21. The affected devices include most Echo smart speakers, every Kindle e-reader, every Fire TV Stick, and the latest eero routers. The most budget-friendly gadgets, like the Echo Dot and the basic Kindle, are among the hardest hit by the price hikes. An Amazon spokeswoman verified the price increases in a statement to Fortune, attributing them to — shocker — "significant increases in memory and storage component costs." RAMageddon strikes again. Supply chain experts warned us months ago that things would get worse before they get better, so here we are. Mashable Light Speed Amazon's spokeswoman added, "After absorbing these increases for as long as we could, we recently adjusted pricing across our product lines." All of Amazon's Kindle e-readers got up to $50 more expensive over the weekend. Credit: Samantha Mangino / Mashable Here's the full list of Amazon devices with newly higher prices. It's worth mentioning that Amazon's premium Echo Studio smart speaker and Ring home security devices were not affected: Kindle (16GB) — was $109.99, now $149.99 (+$40)Kindle Paperwhite (16GB) — was $159.99, now $199.99 (+$40)Kindle Paperwhite Signature Edition (32GB) — was $199.99, now $249.99 (+$50)Kindle Kids — was $129.99, now $179.99 (+$50)Kindle Paperwhite Kids — was $179.99, now $229.99 (+$50)Kindle Colorsoft (16GB) — was $249.99, now $289.99 (+$40)Kindle Colorsoft Kids — was $269.99, now $299.99 (+$30)Fire TV Stick HD — was $34.99, now $39.99 (+$5)Fire TV Stick 4K Select — was $39.99, now $49.99 (+$10)Fire TV Stick 4K Plus — was $49.99, now $69.99 (+$20)Fire TV Stick 4K Max — was $59.99, now $84.99 (+$25)Fire TV Cube — was $139.99, now $199.99 (+$60)Echo Dot — was $49.99, now $79.99 (+$30)Echo Dot Max — was $99.99, now $119.99 (+$20)Echo Spot — was $79.99, now $109.99 (+$30)Echo Show 5 — was $89.99, now $99.99 (+$10)Echo Show 8 — was $149.99, now $199.99 (+$50)Echo Show 11 — was $219.99, now $249.99 (+$30)Echo Show 15 — was $299.99, now $349.99 (+$50)Echo Show 21 — was $399.99, now $499.99 (+$100)eero 7 (3-pack) — was $349.99, now $399.99 (+$50)eero Pro 7 (3-pack) — was $699.99, $799.99 (+$100)Amazon is just the latest tech company to be impacted by the global memory crisis, following in the footsteps of Apple, Dell, Acer, Lenovo, Microsoft, Nintendo, Sony, and more.Amazon's spokeswoman did tell Fortune that the retailer will continue to offer promotions across its lineup throughout the year, so consider waiting to purchase the affected devices until they go on sale. It will certainly be interesting to see how far their prices drop compared to years past during upcoming sales events like October's Prime Big Deal Days and, of course, Black Friday. Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons. Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.Christina received a B.S. in Business Communication (concentration in writing) from Stevenson University and began her professional journey writing and editing press releases. Since then, she’s written content for a marketing agency, blogged for celebrities, and covered local news, politics, women’s lifestyle, fashion, beauty, and just about everything in between for various publications.When she’s not writing, she’s probably enjoying live music, studying human design, or embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity. These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.