Amazon has some of the lowest prices ever on big tech this Prime Day - but don't be fooled, some offers aren't as good as they seem

Published: 07:52 EDT, 6 October 2026 | Updated: 08:39 EDT, 6 October 2026 Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn moreIt's finally time to grab some amazing deals in this year's latest Amazon Prime Day sale.However, Which? research shows that up to a third of products in the sale have been cheaper at some point in the last six months.Quoted retail prices and apparent discounts often don't match up to the reality of what you should be paying for your products.So, we've scoured Amazon's historical prices to find you the deals that are really worth grabbing now, and the ones worth waiting until Black Friday for. And it's great news for fitness fans, with the Oura Ring 4 cut to its lowest price ever at just £189.05. There's also an amazing deal to be had on a Ring Battery Video Doorbell & Ring Indoor Camera, down to £39.99 - £10 cheaper than ever before. However, popular favourites like the Apple AirPods Pro 3, Amazon Kindle, and Sage Barista Express have all been cheaper in the past few months. Reena Sewraz, Which? retail expert, told the Daily Mail: 'Prime Day can be a good opportunity to pick up a bargain, but our research shows that shoppers shouldn’t assume every deal is the best price simply because it’s labelled a "deal".'Lowest price ever offers:Ring Battery Video Doorbell & Ring Indoor Camera, £39.99 (was £119.98) Samsung Galaxy S26, £679 (was £879)Oura Ring 4, £189.05 (was £349) - buy now.Samsung 75" QLED QEF1 4K, £599 (was £749)The deals to wait on:The AirPods Pro 3 might look like a great deal at £183.32, but they were actually cheaper in August and June when the price was slashed to £174.Coffee fans will also be in for disappointment as the Sage Barista Express, now selling for £498.99, is currently more expensive than its lowest ever price of £449. It's also worth checking the price history of any Amazon products which go on sale frequently, as the Amazon Kindle 16GB, Amazon Fire Stick and Amazon Fire HD 10 Kids tablet have been cheaper in the past few months.The best deals to buy now Samsung Galaxy S26If you are after a new phone, look no further than the Samsung Galaxy S26.Due to its recent release, this smartphone spent most of the year at its RRP of £879.While the price has dropped during sales, the lowest price currently on record is over £760.Now under £680, you're saving £80 even compared to the cheapest price on record. Full price: £879Previous cheapest price: £760 Save £200 £679 (23% off) Shop Ring Battery Video Doorbell & Ring Indoor Camera Anyone who wants to improve their home security as the nights get darker can't go wrong with this fantastic bundle from Ring.The camera combo has only been selling for its listed RRP of £119.98 for two months, but this year's deal beats the previous discounted rate.At £39.99, you still save against the previous lowest price of £44.99.Full price: £119.98Previous cheapest price: £44.99 Save £79.99 £39.99 (67% off) Shop Oura Ring 4 Fitness fanatics love the Oura Ring 4 for its discreet style and precise measurements.There's also never been a better time to try this fan favourite out for yourself.Even in previous sales, this wearable has only ever fallen to £199, making its current sale price the cheapest ever seen.Full price: £349 Previous cheapest price: £199 Save £159.95 £189.05 (46% off) Shop Samsung Smart TV 55-Inch U7020H Amazon Prime Day is a great time to snag a deal on a new TV, and this massive 55" screen from Samsung is one of the best deals out there. The U7020H has stayed at its retail price of £429 since it launched in September this year.Now dropping to just £329, it is at its lowest price yet.Previous cheapest price £429 Save £100 £329 (23% off) Shop Kenwood Titanium Chef Baker XL Although the Kenwood Chef Stand Mixer isn't actually at its cheapest ever price, it is still a fantastic deal.Currently selling for £199.90, this kitchen gadget is a little pricier than its record low of £139.99.However, that low was in September 2018, and the stand mixer hasn't been this cheap in years.Over the last year, the average price has been £282.34, making this year's sale a genuinely good deal. Full Pirce: £418.99Lowest price in the past year £218.49Save £291.09 £199.90 (52% off) Shop De'Longhi Eletta Explore This extremely versatile automatic coffee maker can handle everything from flat whites to cold brew with the press of a button.And the good news for coffee fans is that it is now at its cheapest price ever.Having been slashed to just £749.99, you can currently save £50 over the best sales prices of the last two years.Full price: £969.99 Previous cheapest price £799.98Save £220 £749.99 (23% off) Shop Shark PowerPro Cordless Stick Vacuum If it's finally time to upgrade from your old hoover, this excellent cordless model from Shark is a great choice.Including 50 minutes of battery life, automatic flood detection technology, and a five-year guarantee, this will keep your house spotless for years to come.Now at £169.99, the Shark PowerPro is also back down to its joint-cheapest price on record.Full price: £269.99 Previous cheapest price £169.99Save £100 £169.99 (37% off) Shop Oral-B iO3 Electric Toothbrush Oral-B's high-tech electric toothbrush is packed with features to help keep your teeth and gums healthy.The iO Pressure Sensor alerts you if you are brushing too hard, which is great if you have sensitive gums.Now just £10 above its cheapest ever price, this is well below the average price point and an excellent bargain. Full price: £175 Previous cheapest price £49.99Save £115.01 £59.99 (66% off) Shop