Aman Confirms Its Secret Third Brand Is Atma, Opening in Miami in 2031

Photo Credit: Photo-illustration of what Atma Miami, and its Baywalk View, might look like when the project opens in 2031. Aman Group Aman Group said Tuesday it's launching Atma, a third hotel brand built around sports, wellness, and "performance living." The first property, a hotel with branded residences and a private members club, is set to be completed in Miami in 2031. Tennis champion Novak Djokovic is a "global partner" who will help lead the brand's focus on longevity, nutrition, and wellness programming, Aman said. The Tuesday announcement confirms Skift's reporting in January that the ultra-luxury operator planned to open a brand under the Atma name and that the Miami project would be its first location. Photo illustration of the planned Atma Miami, Hotel Racket Club & Tenn