Allbirds is now Smartbirds, and its AI-focused CEO says people won't even remember the shoes'

Allbirds is rebranding as Smartbirds and pivoting from footwear to become an AI infrastructure provider, according to the company's new CEO. The shift signals a major strategic change, aiming to leverage artificial intelligence to create innovative technology solutions for various industries. While the move might seem surprising, the CEO believes consumers will eventually focus more on the tech itself rather than the shoes. This pivot highlights a broader trend of traditional brands seeking new growth avenues by integrating advanced technology.