Alex Cooper and Alix Earle’s Feud Timeline, for Everyone Highly Confused

Yes, Alix Earle and Alex Cooper are STILL feuding, and if that means nothing to you, there’s a LOT to catch up on. We’re talking nearly two years of drama and (hot) mess, so settle in for a comprehensive timeline that’ll prepare you for the next time someone in your group chat asks you to explain the situation.Starting with...Jump to:August 2023December 2024February 2025March 2025May 2025August 2025October 2025April 2026May 2026July 2026September 2026November 2026August 2023Alex Cooper launches The Unwell Network and signs none other than Alix Earle. Alex says in a statement, “Alix took the U.S. by storm with her ‘get ready with me’ videos, college lifestyle, and endearing personality. I feel honored to be at a place in my career where I can pass along knowledge and advice for a new generation of creators to flourish.”December 2024Alix’s dad, TJ Earle, hints at drama in an episode of Hot Mess, saying he’s had to have “hard conversations with people” throughout “every deal” when they don’t realize Alix’s full potential or what “she needs to be doing.”He also mentioned an incident where he had to handle some drama for his daughter without involving her and described the incident as “a business situation, but it was also something else.”February 2025Fans notice that Alix skipped Unwell’s Super Bowl party in New Orleans, leading to speculation of a feud...and just a few weeks later, Variety reports that Unwell has dropped Alix’s Hot Mess podcast.Following the bombshell, a source tells Us Weekly, “They’ve had a lot of drama between them [since] they decided to collaborate on Unwell. They clashed over business, and their friendship is over because of it.”Another insider adds that “Alix is working on bigger projects not related to the podcast space. Alix’s dad got more involved in her business decisions and did not like what Unwell was doing. He ultimately thought it ended up not being a smart business move.”That’s when Alix hops on TikTok and says, “There’s been a lot of chatter online this week about me and work. I also have no idea what’s going on.”March 2025Alix drops a TikTok saying she’s pausing her podcast, saying, “I have to put a pause on podcasting right now for the foreseeable future. Don’t really want to get into the details of it all, and I kind of can’t get into the details of it all right now, but I’ve loved it so, so much, and I’m really proud of what I built with the podcast.”In response, Alex denies that she is the reason Alix is no longer doing her podcast in a TikTok, claiming that “Alix not being able to podcast has nothing to do with Unwell” and that “Unwell gave her everything back,” which means Alix owns her intellectual property.May 2025Alix cryptically talks about her Unwell departure with The Wall Street Journal, saying, “That was, behind the scenes, a little bit of a hot mess.”August 2025Alix kinda goes off on TikTok, saying, “My Co–Star told me that I can start shit today. I mean, is this my time that I’ve been waiting for to go? I have so much information. We could go. I wake up every day, and I’m like, ‘What should I do Co-Star?’ And today, it’s like, ‘Revenge. Let’s go get ’em.’”She then responds to a commenter who wrote, “Yes tell us what happened with Alex Cooper thank you,” with, “How much time do you have?”TikTokOctober 2025Alex uses “Circus” by Britney Spears to caption an Instagram post highlighting Unwell events in Vegas, which everyone thinks is pointed since Alix danced to the song on Dancing With the Stars. The post has since been deleted.April 2026Alix allegedly reposts this TikTok coming for Alex, after which Alex drops a TikTok calling out Alix for being passive-aggressive with her reposts and reminding her that she never signed an NDA.“Hey girl, the passive aggressive reposts and the likes and the commenting on things—I’ve got to call you out here,” Alex says. “You’re going to need to get specific and just say what you’ve got to say about me. There’s no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself.”She adds, “What’s the beef? ‘Cause I’m really tired of waking up and seeing you using this fake drama to distract from other shit going online from you. Not interested. I know what happened, and so do you. So talk. Unless the fake narrative that you’re creating happens to be way more interesting than the truth. I have nothing to hide when it comes to you and me. So unless you actually have something to say, I’m out, this is over, have a good Monday everyone.”Cut to Alix, who comments this:TikTokMeanwhile, David Portnoy chimes in with what he’s heard, saying Alix was “too big” when she was signed to Unwell, and that there was drama over them sharing the same PR person and a Carl’s Jr. commercial that Alix starred in.As he profoundly put it, “Go back to Carl’s burger.”Nearly a week after Alex’s callout, Alix takes to TikTok to give a response to Alex…kind of. She posts a video of herself practicing pole-dancing moves, set to the song “You Don’t Own Me” by SAYGRACE featuring G-Eazy.Her caption: “Sorry been busy filming this week.”May 2026During an appearance on the Today show, Alix is asked about the feud head-on.“There’s been this back and forth between you and another internet personality, a podcaster as well, [and] there seems to be a bit of online beef there,” anchor Craig Melvin says. “What’s actually happening? What’s really going on?”In response, Alix says she’s been “trying to keep things pretty positive,” but Craig isn’t to be deterred. He then doubles down, asking if there is “legitimate contentiousness” to the internet drama or if it has “all been exaggerated.”Alix’s response: “No, it’s exaggerated. I love everyone.”July 2026As part of her profile for 2026’s TIME100 Creators in July, Alix confirms that she will discuss her fallout with Alex on her upcoming reality show, Earle Meets World.“It’s something I’m going to talk about on the show,” she says of the feud. “That was one of the things in the beginning they wanted me to talk about, and I really wasn’t comfortable sharing. Then everything unfolded the way it did while we were filming. There was a serious struggle behind the scenes of emotions, and my family showed up for me. Those moments that sometimes seem so fun for people online, but are hard behind the scenes—I am happy that we were able to capture that.”September 2026At long last, Earle Meets World premieres, where Alix has a LOT to say. For starters: She says Alex “took advantage of my admiration of her” and “sold her on a dream.”She also claims that she’s “scared of Alex Cooper” and worried about “how she’s going to twist things,” adding, “I just get scared because everyone tells me not to fight with her. Because they always win and that they always come out on top…She even said to me, ‘You don’t want to go to war with me.’ I definitely feel betrayed by Alex Cooper.”Alix even drafts a text message to Alex at one point, in which she calls Alex “manipulative and toxic” and “full of false promises.”November 2026Six years after falling out over contract negotiations with Barstool Sports and Dave Portnoy, Alex’s Call Her Daddy cofounder Sofia Franklyn releases a tell-all book called Daddy Issues...and Alix takes to TikTok to show her support, posting a video of herself reading Sofia’s book.Stay tuned for more!