Alabama’s concession prices might shock you: What’s on the menu?

It wasn’t the just the near-100 degree temperatures making fans sweat in Bryant-Denny Stadium on Saturday. Anyone visiting a concession stand felt the heat in their pockets.The Crimson Tide welcomed East Carolina to Tuscaloosa to kick off the 2026 season with a 48-10 win, but rest assured, fans who got hungry lost the battle with their wallets.An Alabama football game is by no means a cheap experience. The best program in the country delivers a gameday atmosphere regulars and visitors alike will never soon forget. And everyone knows it’ll cost a pretty penny to get it.After whatever you spend on tickets, gas, parking, Uber, hotels, Airbnb, etc., prepare to shell it out for nachos, pretzels, and of course, alcohol.For starters: $12 for a pretzel, $13 for a burger, at least $11 for nachos, $17 for a seltzer...five bucks for a cup of cheese?It’s on you, the fan, to pay or not. You can eat before or after the game and not worry one bit about concession prices. And plenty of people simply don’t care. “When in Rome” applies to a healthy chunk of the folks who fill the venue.You’re watching Keelon Russell find Ryan Coleman-Williams down the sideline, and a guy double-fisting a couple of beers, Italian ice, and chicken finger baskets is having the time of his life, no matter what he paid for it.So what do the 2026 prices look like?I walked around the perimeter of the upper deck of Bryant-Denny to log prices for items in every concession stand. (Note: There are some independent kiosks for items like Dippin’ Dots and others I’ll add when I find their prices.)Knowing concessions are always marked up, you may not bat an eye. But here’s what’s on the menu and what it all costs.Read the 2026 prices below. (Prices are listed from most to lest expensive items.)Alabama football fans purchase concession items at a north end zone stand in Bryant-Denny Stadium during the 2025 season. (Ben Flanagan | bflanagan@al.com)Ben FlanaganSnacks/Fan FavoritesNachos, $10.99Popcorn, $8.29Stadium dog $6.99Candy, $6.29Peanuts, $6.29Denny Dog, $5.99Chips, $4.49DrinksBottled soda, $6.49Bottled water, $5.49AlcoholYellowhammer, $23.99Frozen cocktail, $21.9912-ounce RTD cocktail/seltzer, $17.29Seltzers, $17.29Clubtails/wine seltzer/Zeroes $16.29Import/premium beer, $13.99Wine, $13.9916-ounce American/domestic beer, $12.99Entrees/sidesBurnt end nachos, $19.99Bama Cheeseburger & Fries, $16.99Chicken tenders & fries, $16.99Dreamland stadium nachos, $14.99Giant pretzel with beer cheese, $14.99Big Al Burger (with sliced Wickles & queso), $12.99Cheese nachos topped with jalapenos, $12.99Pretzel sticks with beer cheese, $12.99Mac & cheese bowl, $11.99Dreamland BBQ sandwich, $10.99Cheese fries basket, $9.99Foot long dog, $9.29Cold cut flatbread sandwich, $8.99Conecuh dog, $8.99Fries basket, $5.99Side of cheese, $4.99Ben’s Soft PretzelsSpecialty pretzel (cinnamon and sugar, garlic, parmesan), $11.99Original, $11.29Dipping sauce (nacho cheese, vanilla icing, sweet mustard, marinara), $2.59Rita’s Italian IceCustard cup, $10.99Large Rita’s Italian ice, $10.99Small Rita’s Italian ice, $8.99Cookie custard sandwich, $8.99Frozen drink, $10.99Did the prices increase?Alabama athletics concessions have raised eyebrows for several years.AL.com reported in 2023 that when compared to similar items for venues at Auburn University, University of Georgia, University of Notre Dame, University of Virginia and even pro teams like the Tennessee Titans, the Alabama athletics concession numbers stood out.For instance, a souvenir soda at Alabama games cost $9.99 (same price as a premium beer) in 2023, while the same product cost $6.25 at Auburn, $7 at Virginia and $4 at Mercedes-Benz Stadium. Alabama game prices generally towered over the others.But let’s just compare this year’s to the 2025 prices. Last season, I did the same thing taking pics of the upper deck concession stand menu boards. Here’s what I saw:2025 PricesPremium souvenir cocktail, $21.95Cocktail, $17.4912-ounce RTD cocktail/seltzer, $17.29Bama cheeseburger & fries, $16.99Chicken tenders & fries, $16.99Loaded nachos w/ smoked chicken, $16.99Cheeseburger w/ chips, $16.49Cheeseburger basket, $16.49Clubtails, $16.29Pulled chicken sandwich & fries, $15.99Dreamland stadium nachos, $14.99Import beer/wine, $13.99Loaded fries, $13.99First Down Fries, $13.49Domestic beer, $12.99Pretzel sticks w/ beer cheese, $12.99BBQ pork skins w/ queso, $10.99Dreamland BBQ sandwich, $10.99Fries (basket), $10.99Grilled chicken sandwich, $10.99Big Al burger, $12.99Funnel fries, $12.99Nachos with cheese/salsa, $10.99Boiled peanuts, $9.99Corndog, $9.99Frozen custard cup/cone $9.99Frozen drink, $9.99Gourmet Conecuh dog, $9.99Footlong dog, $9.29Rita’s Italian Ice, $9.49Custard cookie sandwich, $8.99Pretzel, $8.99Conecuh dog, $8.99Popcorn, $8.29Stadium dog, $6.99Side of fries, $6.99Bottled soda, $6.49Candy, $6.29Peanuts, $6.29Denny Dog, $5.99Bottled water, $5.49Side of cheese, $4.99Chips, $4.49Are these prices a big deal, little deal, or no deal? Share your thoughts in the comment section.