AirDNA Enters Revenue Management Market With Host Dynamic Pricing Tool: Exclusive

Skift Take Short-term rental hosts are leaving money on the table if they don't at least dabble in dynamic pricing. If AirDNA can make the process easier for hosts, then there is a big upside awaiting. AirDNA, which is known for short-term rental research and analytics, is expanding its product reach with the launch on Wednesday of a revenue management tool. AirDNA Adapt enables operators to choose among four pricing strategies, and the tool then implements pricing rules to meet goals. The strategies include prioritizing revenue, occupancy, a mix of both, or "steadier earnings from earlier bookings." The introduction of the tool, which has been in beta for nearly three months using up to 14,000 listings, is designed to take the complexity out of dynamic pricing. AirDNA estimates that only 15% of hosts around the world use