Airbnb Partners With Tripadvisor Experiences, Drops Build-Your-Own Strategy

Skift Take Airbnb was never going to be able to scale experiences without major partnerships or acquisitions. Tripadvisor announced Tuesday that a "selection" of its tours, activities, and attractions would become bookable on Airbnb later this year. For a struggling Tripadvisor — which owns the Viator and Tripadvisor experiences brands — this could be a major distribution deal alongside other ones it has with Booking.com and Expedia. For Airbnb, after first launching experiences more than a decade ago, the deal marks a break from its previous strategy: Airbnb has tried to scale its experiences business largel