Airbnb Is Rebuilding Its Luxe Program for High-End Homes: Scoop

Airbnb plans to renew a push into luxury accommodations, according to comments made by CEO Brian Chesky at the company's second annual host summit last month. The comments were shared with Skift by two property managers who attended the invitation-only meeting in San Francisco. It would mark a restart of Airbnb’s Luxe program — or something similar — first launched in June 2019 but cut short by the pandemic in 2020. “Airbnb is rebuilding its Luxe program. So that’s something that they really want to get into, and they’re going to be growing that program,” said one of the attendees, based on Chesky’s comments. “I think they are